Design Archive
Aug 2023 - Dec 2023
Design Archive
Design Archive
Aug 2023 - Dec 2023
Aug 2023 - Dec 2023
Overview
Overview
Overview
22 weeks, 9 projects, 6 domains
22 weeks, 9 projects, 6 domains
22 weeks, 9 projects, 6 domains
My journey as an Associate UX Designer at Thence. While the specifics are under wraps due to confidentiality, each project was a stepping stone in my exploration of creativity and collaboration in the realm of user experiences. Below are two case studies I worked on at Thence.
My journey as an Associate UX Designer at Thence. While the specifics are under wraps due to confidentiality, each project was a stepping stone in my exploration of creativity and collaboration in the realm of user experiences. Below are two case studies I worked on at Thence.
My journey as an Associate UX Designer at Thence. While the specifics are under wraps due to confidentiality, each project was a stepping stone in my exploration of creativity and collaboration in the realm of user experiences. Below are two case studies I worked on at Thence.
Company
Company
Company
Thence
Thence
Thence
Role
Role
Role
Associate UX Deisgner
Associate UX Deisgner
Associate UX Deisgner
Skills
Skills
Skills
Product Thinking
User Research
Information Architecture
UX Design
Product Thinking
User Research
Information Architecture
UX Design
Product Thinking
User Research
Information Architecture
UX Design
Insure-Tech
Insure-Tech
Insure-Tech
Better health disclosure for reducing insurance claim rejections
Better health disclosure for reducing insurance claim rejections
Better health disclosure for reducing insurance claim rejections
Timeline
Timeline
Timeline
2 Weeks
2 Weeks
2 Weeks
Team
Team
Team
Individual
Individual
Individual
Overview
Overview
Overview
Having insurance is like having a safety net that only works when things go wrong and doesn't offer much when everything's fine. The real value of insurance becomes apparent only when unexpected events occur. This causes most people to be nonchalant about insurance and its implications.
Now, this can be problematic in the context of medical claims. One of the top reasons for rejected claims in India stems from customers not disclosing ailments at the time of purchase and during the policy tenure, costing both the business and customers. My role in this was to address these complexities to lead better claims, reduce rejections and increase customer satisfaction.
Having insurance is like having a safety net that only works when things go wrong and doesn't offer much when everything's fine. The real value of insurance becomes apparent only when unexpected events occur. This causes most people to be nonchalant about insurance and its implications.
Now, this can be problematic in the context of medical claims. One of the top reasons for rejected claims in India stems from customers not disclosing ailments at the time of purchase and during the policy tenure, costing both the business and customers. My role in this was to address these complexities to lead better claims, reduce rejections and increase customer satisfaction.
Having insurance is like having a safety net that only works when things go wrong and doesn't offer much when everything's fine. The real value of insurance becomes apparent only when unexpected events occur. This causes most people to be nonchalant about insurance and its implications.
Now, this can be problematic in the context of medical claims. One of the top reasons for rejected claims in India stems from customers not disclosing ailments at the time of purchase and during the policy tenure, costing both the business and customers. My role in this was to address these complexities to lead better claims, reduce rejections and increase customer satisfaction.
Reflections
Reflections
Reflections
Reflecting on the solutions generated, I recognized the need for more insights to determine the most fitting approach. If I could go further, a collaborative prioritization session could be conducted with stakeholders. We would be able to determine the phases of rolling out the proposed solutions based on expected customer impact and the development effort needed.
This project, from grasping business objectives to uncovering user pain points and ideating multiple solutions, proved to be explorative in nature for me. Additionally, engaging in discussions with individuals validated the existence of the problem at hand. The emotions evoked during these interactions regarding PEDs underscored the critical need for solutions that empower and instill confidence in customers when making decisions about crucial matters like health insurance.
Reflecting on the solutions generated, I recognized the need for more insights to determine the most fitting approach. If I could go further, a collaborative prioritization session could be conducted with stakeholders. We would be able to determine the phases of rolling out the proposed solutions based on expected customer impact and the development effort needed.
This project, from grasping business objectives to uncovering user pain points and ideating multiple solutions, proved to be explorative in nature for me. Additionally, engaging in discussions with individuals validated the existence of the problem at hand. The emotions evoked during these interactions regarding PEDs underscored the critical need for solutions that empower and instill confidence in customers when making decisions about crucial matters like health insurance.
Reflecting on the solutions generated, I recognized the need for more insights to determine the most fitting approach. If I could go further, a collaborative prioritization session could be conducted with stakeholders. We would be able to determine the phases of rolling out the proposed solutions based on expected customer impact and the development effort needed.
This project, from grasping business objectives to uncovering user pain points and ideating multiple solutions, proved to be explorative in nature for me. Additionally, engaging in discussions with individuals validated the existence of the problem at hand. The emotions evoked during these interactions regarding PEDs underscored the critical need for solutions that empower and instill confidence in customers when making decisions about crucial matters like health insurance.
Health-Tech
Insure-Tech
Health-Tech
Health-Tech
Competitive UX analysis for optimal user-centric solutions for a new health-tech startup.
Competitive UX analysis for optimal user-centric solutions for a new health-tech startup.
Competitive UX analysis for optimal user-centric solutions for a new health-tech startup.
Timeline
Timeline
Timeline
1 Week
1 Week
1 Week
Team
Team
Team
2 UX Designers
2 UX Designers
2 UX Designers
Project Brief
Project Brief
An initiative to improve the user experience of an Employee Assistance Program, focusing on guiding users to personalized wellness resources. Challenges include difficulty in resource discovery, low engagement, and inefficiencies in connecting users with wellness experts. The goal is to streamline the user experience, increase engagement, and reduce resolution time
An initiative to improve the user experience of an Employee Assistance Program, focusing on guiding users to personalized wellness resources. Challenges include difficulty in resource discovery, low engagement, and inefficiencies in connecting users with wellness experts. The goal is to streamline the user experience, increase engagement, and reduce resolution time
Key Takeaways
Key Takeaways
In this brief assignment, the effectiveness of collaboration surfaced as we efficiently split tasks for research and ideation. By dividing responsibilities and sharing each other's insights, we cultivated a smooth collaboration that sparked creativity and enhanced overall efficiency.
Observing what works well for competitors, such as successful features or user engagement strategies, offered valuable insights. Integrating these best practices into a new product helps establish a strong foundation for success.
In this brief assignment, the effectiveness of collaboration surfaced as we efficiently split tasks for research and ideation. By dividing responsibilities and sharing each other's insights, we cultivated a smooth collaboration that sparked creativity and enhanced overall efficiency.
Observing what works well for competitors, such as successful features or user engagement strategies, offered valuable insights. Integrating these best practices into a new product helps establish a strong foundation for success.
Employee Assistance Program
Insure-Tech
Employee Assistance Program
Employee Assistance Program
Improving wellness resource discovery to boost user engagement
Improving wellness resource discovery to boost user engagement
Improving wellness resource discovery to boost user engagement
Timeline
Timeline
Timeline
4 Weeks
4 Weeks
4 Weeks
Team
Team
Team
Individual
Individual
Individual
Project Brief
Project Brief
An initiative to improve the user experience of an Employee Assistance Program, focusing on guiding users to personalized wellness resources. Challenges include difficulty in resource discovery, low engagement, and inefficiencies in connecting users with wellness experts. The goal is to streamline the user experience, increase engagement, and reduce resolution time.
An initiative to improve the user experience of an Employee Assistance Program, focusing on guiding users to personalized wellness resources. Challenges include difficulty in resource discovery, low engagement, and inefficiencies in connecting users with wellness experts. The goal is to streamline the user experience, increase engagement, and reduce resolution time.
Reflection
Reflection
In the course of the project, my research into existing Employee Assistance Programs (EAPs) and emerging mental health technologies played a pivotal role in comprehending user needs and industry best practices. Delving into common pain points associated with workplace stress and analyzing digital tools promoting healthy routines yielded valuable insights. The exploration of habit-building products provided a nuanced understanding of user engagement strategies, encompassing incentive structures, reminders, and progress tracking. These insights influenced core design decisions, placing a strong emphasis on goal-setting flexibility, positive reinforcement messaging, and customizable tracking options. Throughout the process, I developed multiple concepts and evaluated each, scrutinizing their strengths and weaknesses.
In the course of the project, my research into existing Employee Assistance Programs (EAPs) and emerging mental health technologies played a pivotal role in comprehending user needs and industry best practices. Delving into common pain points associated with workplace stress and analyzing digital tools promoting healthy routines yielded valuable insights. The exploration of habit-building products provided a nuanced understanding of user engagement strategies, encompassing incentive structures, reminders, and progress tracking. These insights influenced core design decisions, placing a strong emphasis on goal-setting flexibility, positive reinforcement messaging, and customizable tracking options. Throughout the process, I developed multiple concepts and evaluated each, scrutinizing their strengths and weaknesses.
Thank you
Thank you
Thank you
To my mentor and colleagues at Thence.
To my mentor and colleagues at Thence.
To my mentor and colleagues at Thence.
Open to full-time product roles. Got a problem to solve or just want to jam on ideas? Drop me a message.
Open to full-time product roles. Got a problem to solve or just want to jam on ideas? Drop me a message.
Open to full-time product roles. Got a problem to solve or just want to jam on ideas? Drop me a message.
